Vi RED X | CGI Campaign

Excited to share this recent collaboration with Cocktail Art Studio for Vi's 'RED X' campaign. The challenge was to communicate the premium nature of the RED X plan without using generic stock photography. We chose a full CGI approach, sculpting the plan's benefits (Travel, Entertainment, Service) out of digital ruby crystal. The focus was on achieving realistic caustics and light dispersion to make the benefits feel like precious rewards. Hope you enjoy the details!

Vi RED X | CGI Campaign

Brief: To launch Vi's premium post-paid plan, RED X, we needed to visualize intangible benefits—Priority Service, Travel, and Entertainment—as tangible, high-value objects.

Concept: "Exclusive benefits for an exclusive few." We developed a visual language based on faceted ruby gemstones. The goal was to transform everyday icons into precious, high-end artifacts that reflect the status of the RED X customer.
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Visual 1: The Throne (Priority Service)
"Visualizing Priority Service."
Visual 2: The Jet (International Roaming)
"Visualizing International Roaming."
Visual 3: The Entertainment (Netflix/OTT)
"Visualizing Premium Entertainment Partnerships."
Visual 4: The Celebration (Lifestyle)
"Visualizing International Lounge Access"
Development Stages: Clay Render - Color Render

Client : Vi (Vodaphone Idea)
Production : Cocktail Art Company
Producer : Disha Goklani, Rahul Chaurasia
CGI / 3D Artist : Rahul Gupta, Sankoch
Post-Proproduction : Rahul Gupta

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